By Christina Cebek Staff writer
The Public Relations Student Society of America will be hosting a professional development seminar titled “Communicate With Passion.” Deanna Tomaselli will be speaking in Faylor Lecture Hall, located in Fisher Hall, on March 29 at 7 p.m.
Prior to the event, there will be an interactive session beginning at 5 p.m. for individuals who are attending the seminar. Together, PRSSA and the Center for Academic Achievement will provide networking tips for students who are interested in taking their career-building skills to the next level. In addition, free refreshments will also be provided at the session.
Tomaselli is a communications specialist currently working as the media relations manager at rue21, a fast-growing, high-quality apparel retailer located in Pittsburgh, Pennsylvania. Tomaselli has dedicated much of her time to this industry. She has spent more than five years in the advertising industry, representing business-to-business brand experiences and consumer relationships.
In previous experience, Tomaselli has served as president of the Ellevate Network, previously 85 Broads, in Pittsburgh, and had the opportunity to grow the all-female chapter by 71 percent just within her first three months as president of the organization.
“Pittsburgh Magazine” recognized Tomaselli’s strategic efforts and skill sets and placed her as a “40 Under 40” honoree. In addition, Tomaselli was named as a “Rising Star” by the Public Relations Society of America Renaissance Awards.
Linda Burkley, visiting lecturer in communications, has been advocating extensively for the participation in this event. She mentioned in a prior news release that Tomaselli is both inspiring and changing the way the industry works— and she voluntarily fundraises for the Leukemia and Lymphoma Society.
Tomaselli will provide a multitude of beneficial insights that many students will be able to use in their careers once they leave Susquehanna.
She will be giving tips on communication in the workplace that students will be able to use after graduation in the real world.
Students across campus are looking forward to this event. Senior Nicole Fellin, an advertising and marketing major, said, “I’m really looking forward to hearing Tomaselli speak. She is going to have a lot interesting tips and tricks for entering the real world.”
Senior Devin Deveau, a marketing major, said, “It’s important to gain a better understanding of navigating your career in the direction you want it to go.”
“Communication With Passion” ties into the Susquehanna 2016-2017 theme of passion, relating back to an overall message the university is trying to broadcast. Tomaselli will discuss the importance of her day-to-day responsibilities along with the development of segmenting, targeting and positioning audience members to provide a detailed brand experience.
Finding a career in communications may be challenging, but this event will allow students to further enhance their knowledge on the job search process.
